Your trusted breakfast cereal, the underground artist you've been listening to on repeat, your favorite T-shirt, the person in front of you, the nation behind you, the idea of love, your grandmother's Transylvanian pottery, the meme you shared earlier, your signature — all of these have a distinct visual and typographical identity. But what doesn't?
A recent study showed that while children in the United States could identify over a thousand corporate logos, few could recognize and name more than a handful of plants growing in their local neighborhoods.
I challenge you to create a visual identity for a blind spot you admittedly never gave much thought to — perhaps local bird species, neurodiversity, mathematical concepts, or care work.
This seminar is a practical introduction to typography. While drawing letters, we will learn about writing systems and the alphabet, build a vocabulary to discuss letterforms, explore the differences and classifications of typefaces, evaluate readability and character, and examine historical and contemporary contexts such as early printing, vernacular typography, branding, and pop culture.
A recent study showed that while children in the United States could identify over a thousand corporate logos, few could recognize and name more than a handful of plants growing in their local neighborhoods.
I challenge you to create a visual identity for a blind spot you admittedly never gave much thought to — perhaps local bird species, neurodiversity, mathematical concepts, or care work.
This seminar is a practical introduction to typography. While drawing letters, we will learn about writing systems and the alphabet, build a vocabulary to discuss letterforms, explore the differences and classifications of typefaces, evaluate readability and character, and examine historical and contemporary contexts such as early printing, vernacular typography, branding, and pop culture.
- Dozent/in: Abdelhamid Ameur